It’s no longer good enough to simply build a website and expect potential customers to find it. Search engine marketing is key to ensuring the right traffic finds your website.
Search Engine Optimisation (SEO)
The way search engines see your site is an important factor in achieving a good ranking. SEO is the process of refining your website content to encourage a better ranking and therefore increase the number of visitors to your site.
Areas that we focus on include content editing, code refinements, and title tag and meta tag optimisation.
SEO is an ongoing process. To ensure you get the most benefit from SEO, we spread our service over several months, and provide reports to show improvements.
Search Engine Advertising (Google Adwords)
You’re probably already advertising in print media, why not try search engine advertising? Search engine advertising can provide highly targeted advertising with a high ROI rate.
Search engine advertising generally involves getting your website advertised within the sponsored listings of search engine results. Once your target search keywords have been identified, getting a sponsored listing within the search results largely depends on the amount per click-through you’re willing to pay, and involves a bidding process between advertisers. A successful campaign will ensure your ad is displayed in the right searches.
Sample Work
Client: Swatch Group Ireland 
Project Details
Expandable MPU Campaign for Swatch Group Ireland. The core focus of this campaign was to promote the new Hour Passion duty free shop at Dublin Airport.
Ad types – Expandable MPU with contact form.
Campaign Report – Compiled by Electric Media (Sample Data)
irishtimes.com
Total Impression – 200,000
UU (lifetime) – 106,264
Our campaigns generally involve the following:
- Keyword research
- Campaign and bidding strategy
- Ad copy
- Destination and landing page strategy
- Campaign reviews and optimisation
- Reporting and recommendations
Facebook Advertising
Advertising with Facebook Ads allows you to reach your audience with relevant targeted advertising.
- Plan a successful campaign
- Create, target and budget your first ad
- Help ensure your ad gets approved and learn from other advertisers’ success
- Understand and apply the insights from your reports
- Test different versions of your ad head-to-head to discover what works
We recommend search engine advertising and Facebook Advertising is carried out in conjunction with our SEO service for the best results.
